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< Natural Gas and Oil > Editorial Department
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Tang Xiaoyong,Pu Liming
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Issue:ISSN 1006-5539
          CN 51-1183/TE

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    Your Position ：Home->Past Journals Catalog->2015 Vol.1

    Evaluation Researches on Refined Oil Product Market Competition Strategy Guarantee Countermeasures
    Author of the article:Liu Huazhi, Liu Xiantao, Xiong Zhijian, Zhang Bin
    Author's Workplace：1.PetroChina Tibet Sales Company; 2.College of Economics & Management, Southwest Petroleum University
    Key Words：Refined oil product; Market competition strategy; Guarantee countermeasure; Evaluation; Empirical study
    Abstract：Aiming at domestic refined oil product market competition, combined with marketing practice of refined oil product, such guarantee countermeasures are proposed for refined oil product market competition strategy as growing, learning, execution, knowledge, innovation, flexibility, forecast, financial winning and decision-making, and selected are five refined oil product sales enterprises and conducted are the sampling investigation and empirical study. The results show that sorting and corresponding analysis of guarantee countermeasures for refined oil products market competition strategy according to such three aspects as the importance, effectiveness and urgency will contribute to make judgment and choice by decision makers of refined oil products sales enterprises.

     


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